Customers will often choose to spend their money on the cheaper of two or more products or services, so it makes sense to lower prices in order to attract them away from competitors. However, lowering a price isn't the only means used to establish customers'...

For every car I've owned, I've always made sure I knew how to change the tire on that particular vehicle. I would locate the jack, place it in the correct spot on the undercarriage, jack up the car and test the nuts to make sure...