Customer experience is a pretty broad term, literally encapsulating every interaction that a human being has with your organization and brand. The term "digital customer experience" appeared with the rise of customer experience in general. Like any cool new buzzword, the term digital CX has many...

I never thought I'd be obsessed with the new Pokémon Go game. I have always been neutral about the Pokémon franchise, including their games, even though I'm a gamer. It could be that I didn't grow up with it, so it wouldn't be nostalgia that...