Customers will often choose to spend their money on the cheaper of two or more products or services, so it makes sense to lower prices in order to attract them away from competitors. However, lowering a price isn't the only means used to establish customers'...

I never thought I'd be obsessed with the new Pokémon Go game. I have always been neutral about the Pokémon franchise, including their games, even though I'm a gamer. It could be that I didn't grow up with it, so it wouldn't be nostalgia that...

When someone goes to a business for a service or product, she expects to have the business deliver as advertised. She wants to get what she paid for, and have an experience that doesn't leave her feeling frustration, or worse, feeling as though she's wasted...

For every car I've owned, I've always made sure I knew how to change the tire on that particular vehicle. I would locate the jack, place it in the correct spot on the undercarriage, jack up the car and test the nuts to make sure...

A web site might be the only way that customers will interface with a particular business. Even if a business has a physical location, its web site has to provide the same information, services, and options. When someone visits a web site to buy something,...

Recently, my mother was at a store, and one of the employees – a young adult – addressed her as "young lady." Since she's clearly in her mid-sixties, she found this insulting. When I asked what about it made her feel that way, she said,...

I've recently started using vapes as a way to quit smoking cigarettes. If you're not familiar with vapes, here is how they work: instead of burning tobacco to create smoke, a vape uses a heating element to vaporize a glycerin-based liquid. You can find a...

In educational psychology, there's an important concept called "intrinsic motivation." You probably already intuitively know what intrinsic motivation is. That's what you're talking about if you've ever said something like, "I know that they don't get paid much, but still, you'd think they'd at least...