About Us

We have this crazy idea that companies exist to serve their customers.

About UsShape

The road to customer experience

We started as a custom software development company way back in 2000.  Remember 2000?  Windows ME, the Dot Com bubble bursting, and seven years before smartphones.  A little company called Google had just gotten started the year before.  The Web was still in its awkward adolescence, but we had a fundamental belief that computers existed to serve people and make them happy. We concentrated on user experience design, and learned that it was essential to focus on the humans, not the computers.
While we still deliver amazing technology services, we expanded our focus to help organizations master the skills of customer experience design.  We want them to benefit from the same lessons that drive growth, profitability, and mastery of their market segments, and maybe have some fun while they’re doing it.

We also believe in Awesomeness, which is the name we give to our values.

We bring these values to everything we do.


Strive For Mastery

Always work to be the best at what you do. Bring an exceptional level of skill to your work. Never stop learning.


Be relentlessly curious

Constantly learn what makes things (and people) tick. Ask a lot of questions, and then ask some more.


Create Fun and Energy

When everyone is energized and passionate, amazing things happen. Transform mundane tasks into a party. Have a good time.


Unleash Your Imagination

You’re more than a machine that produces work. Inject your creativity and sense of wonder into everything you do.


Be Aggressively Honest

Trust is built on honesty, so tell the truth, even when it’s uncomfortable. Be clear and direct, compassionate and kind.


Do big, interesting things

Constantly strive to increase the scope of our capabilities and opportunities. Actively seek out work that engages our best skills and makes a bigger positive impact on the world.


Not Our Fault, But Our Responsibility

Don’t be a victim, and don’t wait for someone else to solve the problems for you. Pick up things that other people have dropped.


Assume Good Intent

Work from the assumption that people are good, fair, honest, and trying to solve problems the best way that they know how.


Create Long-term Relationships

Honor each relationship and invest in its long-term success.  Value people over business. Respect the dignity of every individual you meet.


Practice Awesomeness

Radiate a command presence. Be confident but not arrogant. Use your abilities to make the world more awesome.