Always work to be the best at what you do. Bring an exceptional level of skill to your work. Never stop learning.
Constantly learn what makes things (and people) tick. Ask a lot of questions, and then ask some more.
When everyone is energized and passionate, amazing things happen. Transform mundane tasks into a party. Have a good time.
You’re more than a machine that produces work. Inject your creativity and sense of wonder into everything you do.
Trust is built on honesty, so tell the truth, even when it’s uncomfortable. Be clear and direct, compassionate and kind.
Constantly strive to increase the scope of our capabilities and opportunities. Actively seek out work that engages our best skills and makes a bigger positive impact on the world.
Don’t be a victim, and don’t wait for someone else to solve the problems for you. Pick up things that other people have dropped.
Work from the assumption that people are good, fair, honest, and trying to solve problems the best way that they know how.
Honor each relationship and invest in its long-term success. Value people over business. Respect the dignity of every individual you meet.
Radiate a command presence. Be confident but not arrogant. Use your abilities to make the world more awesome.